You’ve got to sell your heart, your strongest reactions, not the little minor things that only touch you lightly, the little experiences that you might tell at dinner. This is especially true when you begin to write, when you have not yet developed the tricks of interesting people on paper, when you have none of the technique which it takes time to learn. When, in short, you have only your emotions to sell.
Most startups spend all their time on optimizing the experience for registered and logged in users. But what about those who come to a site through a link? Or right to the home page by either typing the company’s URL or more likely searching for the company name. Most companies spend very little time on this which is a mistake because it is the top of the user acquisition funnel.
Companies that get the logged out experience right can get a lot of mileage from that. In particular showing immediate content and only then driving users into either registration or app download seems to work well. Pinterest did a great job with this both for deep links and for the homepage. Instagram’s deep link pages are fantastic — you see the photograph but the second you want to take an action (e.g. heart) you are driven into registration.
I was thrilled to see foursquare earlier this week launch a logged out version of “explore” giving immediate utility to anyone coming to the home page. Venue pages, such as the one for Union Square Ventures, also have a strong calls to action now for users who are not logged in. This is a great way of activating the top of the funnel.
The end of summer means way fewer boozy picnics and tropical cocktails so to say goodbye to all that, Jenni from I Spy Diy grabbed Nicole, Camilla, Donna, Christina and me for one last Leblon laden harrah! We made Leblon Lemonade (literally the easiest and best summer drink…ever.) and cheersed to the end of summer 2012. Check out the video below to soak up the last rays of fun in the sun. Next stop - Fashion week(eek.)
I wanna fall(har) in love with this insane Dsquared dip-dye sweater. Combined with the beyond chilly weather in SF today, I’m getting a very strong urge to break out the knitting needles. Cozy caps for an upcoming Iceland trip maybe?
“The spectacle of advertising creates images of false beauty so suave and so impossible to attain that you will hurt inside and never even know where the hurt comes from, and in all pictures now the famous people have already begun to look lost and lonely.”
Lindsey and Ami (whom I have just met): [a thoughtful five minute conversation about documentaries]
Me: I'm so excited for the Katy Perry documentary.
Ami: Okay -- do you mind if I ask you -- why do you like her?
Me: [a monologue]
-- later --
Me: And the whole thing about how she's not a feminist figure because she wears outfits that shoot whipped cream out of her titties? That's the whole point of feminism. That she can wear whatever the fuck she wants and be a valid artist with a point of view and something to say. Pink and cupcakes don't negate your humanity, ya know?