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Almost 80% of location-based service users are male. Close to 70% of them are between the ages of 19 and 35, and 70% have college degrees or higher. Forrester also found these location-app users to be influential (the report finds they’re 38% more likely to say friends and family ask their opinions before a purchase) and they are especially receptive to mobile coupons and offers. This set is up to 20% more likely to consult their phones before a purchase, and are far more likely to research products and services and read customer reviews.So young, educated, influential males with (presumably) way more disposable income than most consumers are owning a new technology and Forrester isn’t sure that it’s a good field to play on? So wrong.
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simplisticecstasy reblogged this from soupsoup and added:
lindsaykap:sarahkunst:
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lindsaykap reblogged this from sarahkunst and added:
Translation: We’re fifty-two year old marketing men and we don’t reeeaaally understand the long term implications LBS...
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